Permanent Makeup Tips & Guides
Honest answers about brows, lips and eyeliner from Nadia Afanaseva and the Soulu team: how procedures work, what healing looks like and how to keep your results fresh.
Articles
LASHES
Eyelash Extensions Guide: Cost in NJ, Natural vs Glamour, Refills and Aftercare
How much eyelash extensions cost in NJ, Natural vs Glamour, how long lashes last, how often to refill and aftercare, from Soulu's lash artist in Edgewater.
November 3, 2026 · 8 min read
BROWS
Microblading in NJ: Cost, Results and the Gentler Alternative We Use Instead
Looking for microblading in New Jersey? What it costs, how long it lasts, NJ rules, how to choose an artist, and why Soulu uses nanoblading for natural brows.
October 29, 2026 · 6 min read
LIPS
What Is Lip Blushing? Cost, Colors, Results and Who It Suits
Lip blushing explained: how the lip blush tattoo works, cost in NJ, colors, results on thin, mature and darker lips, how long it lasts and if it is worth it.
October 26, 2026 · 5 min read
GUIDES
Should You Get Permanent Makeup Before Your Wedding? The Perfect Timeline
Getting permanent makeup before your wedding? When to book brows, lip blush and eyeliner so everything is healed and perfected: a simple 3-month countdown.
October 20, 2026 · 3 min read
PRODUCTS
Brow Lamination vs Brow Gel vs Nanoblading: Which Is Right for You?
Brow lamination vs brow gel vs nanoblading: results, how long each lasts, cost, hair health, whether lamination is worth it and brow gel after lamination.
October 16, 2026 · 3 min read
ACADEMY
Nanoblading Training for PMU Artists: Is It Worth Adding to Your Services?
Should licensed PMU artists learn nanoblading? What training covers, how it differs from microblading, certification, pricing potential and course cost.
October 13, 2026 · 3 min read
GUIDES
Permanent Makeup Contraindications: Who Should Wait and Why
Permanent makeup contraindications and side effects: pregnancy, breastfeeding, medication, skin conditions, cold sores, eye issues and when to ask your doctor.
October 1, 2026 · 4 min read
GUIDES
Permanent Makeup Touch-Ups: Perfecting Session vs Color Refresh
When to get a permanent makeup touch-up: the perfecting session after 6 weeks, a color refresh every 12 –18 months, why permanent makeup fades and how it ages.
September 24, 2026 · 4 min read
ACADEMY
How to Become a Permanent Makeup Artist in New Jersey: Training, AAM and License
How to become a permanent makeup artist in New Jersey: training, 15 supervised models, insurance, the AAM exam, license, timeline and cost.
September 17, 2026 · 4 min read
AFTERCARE
Eyebrow Tattoo Healing Stages Day by Day: Why Brows Look Patchy and What Is Normal
Nanoblading, microblading and powder brow healing day by day: dark color, flaking, the patchy or gray stage, when you can sweat and when final brows appear.
September 10, 2026 · 5 min read
GUIDES
Does Permanent Makeup Hurt? An Honest Answer for Brows, Lips and Eyeliner
Does permanent makeup hurt? What brows, lip blush and eyeliner really feel like, which area hurts most, how numbing works and how to make it more comfortable.
September 3, 2026 · 3 min read
EYELINER
Permanent Eyeliner Styles: Lash Enhancement, Classic Liner or Soft Wing
Permanent eyeliner styles compared: lash enhancement, classic liner and soft wing. Best looks for hooded and mature eyes, pain, healing, longevity and cost.
August 27, 2026 · 5 min read
LIPS
Lip Blush Healing Stages Day by Day: What Is Normal From Day 1 to Week 6
Lip blush healing day by day: swelling, peeling, why the color fades around day 5–10, when the final shade appears, cold sores and when you can wear lipstick.
August 20, 2026 · 4 min read
BROWS
Nanoblading vs Microblading vs Powder Brows: Which Is Best for You?
Nanoblading vs microblading vs powder brows compared: how each works, which looks most natural, which suits oily skin, healing, how long they last and cost.
August 11, 2026 · 4 min read
GUIDES
How Much Does Permanent Makeup Cost? Real Prices for Brows, Lips and Eyeliner
How much permanent makeup costs for eyebrows, lips and eyeliner, why prices range from $400 to $1,700, what is included and whether it is worth it.
August 4, 2026 · 5 min read
GUIDES
Where to Get Nanoblading and Permanent Makeup in New Jersey
How to choose a permanent makeup studio in New Jersey, what to ask before booking and what to expect at Soulu in Edgewater, Bergen County, near Manhattan.
February 3, 2025 · 4 min read
GUIDES
What Is Permanent Makeup? A Complete Guide for First-Timers
What permanent makeup is, how it works, whether it is really permanent, how long it lasts, side effects, removal and whether it is worth it. By Nadia Afanaseva.
August 13, 2024 · 8 min read
BROWS
What Is Nanoblading? The Complete Guide to Natural-Looking Brows
What nanoblading is, how it works, who it suits, how long it lasts, what it costs and how to care for your brows while they heal. A guide by Nadia Afanaseva.
July 16, 2024 · 5 min read
PRODUCTS
How to Use Brow Gel for a Laminated Look (Without the Salon)
How to use brow gel for a laminated, brushed-up look: step by step, tips for sparse and thick brows, brow gel after lamination and with permanent makeup.
April 30, 2024 · 3 min read
PRODUCTS
How to Tint Eyebrows at Home: A Step-by-Step Guide for Beginners
How to tint your eyebrows at home: patch test, choosing a shade, step-by-step application, removing tint from skin, gray hairs and making it last 6 weeks.
December 7, 2023 · 4 min read
STUDIO
Soul = U: The Story Behind the Soulu Brand
Nadia Afanaseva on how the Soulu brand was born in 2020: a lockdown video, a first book, Tony Robbins and the idea of beauty that comes from within.
December 7, 2023 · 2 min read