Natural Permanent Makeup in Edgewater, NJ
Brows, lips & eyeliner that look like yours — only better. Nadia Afanaseva and her team design every shape and shade for your face, so you wake up ready every morning. No daily makeup, no smudging, no “tattooed” look.
Nadia Afanaseva
Founder & master artist
Our Services
Experience the art of permanent makeup with our premium services
Swipe to see all 12 services →
Nanoblading Full
Achieve natural-looking, hair-like strokes that enhance your brow shape. Perfect for those seeking ultra-realistic results with minimal maintenance.
Nanoblading Express
A fast, precision-focused treatment perfect for quick brow enhancements. Ideal for refreshing specific areas like the tail, arch, or sparse zones in just one hour.
Lip Blushing
Enhance your lips with natural color and perfect contours. Achieve fuller, more defined lips that look beautiful from morning to night.
Powder/Ombre Brows
Create soft, powdered brows with a beautiful ombre effect. Perfect for those seeking a fuller, more defined brow appearance.
Eyeliner Permanent Makeup
Define your eyes with subtle or dramatic permanent eyeliner. Wake up every day with perfectly lined eyes that enhance your natural beauty.
NanoHair
Advanced technique for creating incredibly fine, natural-looking hair strokes. Ideal for achieving the most realistic eyebrow appearance.
Permanent Makeup Removal
Safe and effective removal of unwanted permanent makeup. Professional correction for previous work or complete removal.
Scar Camouflaging
Restore confidence by blending scars seamlessly with your natural skin tone. Our advanced pigmentation techniques make scars less visible, helping you feel comfortable in your own skin.
Areola Reconstruction
Recreate the natural look of the areola and nipple with expert micropigmentation. Ideal for post-surgery clients seeking a realistic and beautiful result.
Stretch Marks Removal
Minimize the appearance of stretch marks with specialized camouflage techniques. Achieve smoother, more even-toned skin and renewed self-assurance.
Brow Lamination, Tint & Shaping
All-in-one Brow Lamination, custom Tint and precise Shaping for fuller, fluffier, perfectly defined brows tailored to your face. Results last up to 6–8 weeks.
Eyelash Extension
Transform your look instantly with expertly applied eyelash extensions. Each lash is carefully placed to add length, volume, and definition - giving your eyes a captivating, lifted appearance that lasts for weeks.
Pay Over Time with Affirm
Book online on Vagaro and choose Affirm at checkout. Rates from 0% APR.
- From $50 to $30,000
- Biweekly or monthly
- No late or hidden fees
Rates from 0–36% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses.
Our Portfolio
Discover the artistry of permanent makeup through our stunning transformations
Eyebrow Nanoblading
Lip Permanent Makeup
Powder/Ombre Brows
Lip Permanent Makeup
Eyebrow Nanoblading
Lip Permanent Makeup
Powder/Ombre Brows
Lip Permanent Makeup
I had an amazing experience and couldn’t be happier with my nanoblading eyebrows! Nadia did an absolutely excellent work, the attention to detail, precision, and professionalism were outstanding. She took the time to understand exactly what I wanted and made sure I felt comfortable throughout the entire process. The results look so natural and beautifully shaped, and I am beyond satisfied with the work she did. My eyebrows have never looked better! I highly recommend her to anyone considering nanoblading. Truly amazing work! I’m so happy with the results!
I had an amazing experience and couldn’t be happier with my nanoblading eyebrows! Nadia did an absolutely excellent work, the attention to detail, precision, and professionalism were outstanding. She took the time to understand exactly what I wanted and made sure I felt comfortable throughout the entire process. The results look so natural and beautifully shaped, and I am beyond satisfied with the work she did. My eyebrows have never looked better! I highly recommend her to anyone considering nanoblading. Truly amazing work! I’m so happy with the results!
✨ I cannot recommend this studio enough! ✨ I’ve trusted them for multiple treatments—nanoblading (twice!) and lip blushing—and each time has been an incredible experience. SOULU has an amazing eye for detail and truly tailored my brows and lips to suit my features perfectly. The transformation has been so natural yet impactful, and I feel more confident every day because of their work. If you’re considering a treatment, let this be your sign—go for it. I’m forever grateful! 💕
Exceptional experience from start to finish! I came to Nadia with almost no eyebrows, and left with beautifully designed, full, and incredibly natural-looking brows. Her artistry, precision, and professionalism are truly outstanding. She took the time to create the perfect shape for my face, and the results are beyond anything I imagined. I receive so many compliments on my brows that look natural and beautiful!
Nadia is a true artist and extremely talented and meticulous in her craft! Had my eyebrows nano bladed two weeks ago to fill in and add to the sparse areas / define my brows It’s like I have brand new brows the hair strokes are SO precise it’s absolutely amazing- the color is matched perfectly- They are perfection !! Nadia is also a gem, she is a very genuine person and so nice and welcoming !
Client Testimonials
Watch real transformations and hear genuine experiences from our satisfied clients
Swipe for more videos →
How the Procedure Works
No surprises: you know exactly what happens at every stage, from first visit to final result.
- 01
Free Consultation
We talk through the look you want, check your skin and choose the technique and shade together.
- 02
Design You Approve
Your brow, lip or liner shape is drawn on first and adjusted until you love it. Nothing starts before your yes.
- 03
Comfortable Procedure
Numbing cream is applied before and during the session, which takes about 1.5–2.5 hours. Most clients feel light pressure, not pain.
- 04
Healing & Touch-Up
Follow simple aftercare while the skin heals, usually 1–2 weeks. Once fully healed, at least six weeks later, a perfecting session fine-tunes the result.
Special Welcome Offer
Book now and receive:
10% Off Your First Visit
Save on any permanent makeup procedure of your choice
Free Consultation
Personal assessment and procedure planning with our expert
* Offer valid for new clients only. Terms and conditions apply.
15+
Years Experience
12+
Int'l Awards
Premium Services
Nadia Afanaseva
Nadia founded Soulu after more than 15 years of perfecting permanent makeup. She has performed over 20,000 procedures and holds more than 30 international certificates.
Clients come to her for brows, lips and eyeliner that look natural up close. Every shape is designed for your face and approved by you before the procedure begins.
Nadia also trains new artists at Soulu Academy, including members of the Soulu team, so the same standards apply whoever you book with.
Master Expert
An internationally certified permanent makeup artist with over 30 certificates
20000+ Clients
Successfully transformed thousands of faces with natural-looking permanent makeup
Top Educator
Trains and certifies aspiring permanent makeup artists worldwide
Our Expert Artists
Meet our team of internationally certified permanent makeup artists
Nelly
Artist since 2019
- Eyebrow Nanoblading$750
- Powder/Ombre/Combo Brows$600
- Lip Permanent Makeup$600
- Eyeliner Permanent Makeup$400
Elena
Artist, 7 years in tattoo art
- Eyebrow Nanoblading$750
- Powder/Ombre/Combo Brows$600
- Lip Permanent Makeup$600
- Eyeliner Permanent Makeup$400
Charlene
Artist, trained by Nadia
- Powder/Ombre/Combo Brows$400
- Lip Permanent Makeup$400
- Eyeliner Permanent Makeup$400
Nelly
Meet Nelly – Precision, Presence, and a Giving Heart. Since 2019, she's been bringing her meticulous attention to detail and calm presence to every client. Her journey began with Nadia as her first PMU teacher, and she's grown into an artist who combines professionalism with genuine warmth. Clients trust her steady hand and quiet confidence immediately. What makes Nelly special is her generous spirit – she's devoted, reliable, and always supporting others around her.
Price List
Elena
For 7 years, Elena built her name as a talented tattoo artist, mastering the art of precision and color. But her true passion led her to a new canvas — the human face. Now, as a dedicated permanent makeup artist, she brings that same sharp eye for detail and her deep understanding of skin to every brow, lip, and liner she creates. With Elena, every detail is intentional, every touch is thoughtful, and every result is a quiet statement of confidence.
Price List
Charlene
Charlene is a talented PMU artist and a direct student of Nadia Afanaseva. She trained for six months under Nadia's personal supervision, learning precision technique, color work, and client care in a real studio environment. Thoughtful, careful, and detail-driven, Charlene brings fresh skill and a natural eye for beauty to every procedure.
Price List
Permanent Makeup FAQ
Honest answers about pain, healing and how long results last.
We apply numbing cream before and during the procedure, so most clients describe a light pressure or scratching feeling rather than pain. You can ask for a break at any time.
Nanoblading, powder brows, lip blushing and eyeliner usually last 1–2 years. Your skin type, sun exposure and aftercare all play a part. A color refresh every 12–18 months keeps results looking fresh.
The surface usually heals within 1–2 weeks. Color can look darker at first, then lighter while it settles; the final result shows after 4–6 weeks. You receive step-by-step aftercare instructions after your appointment.
Yes. The shape and pigment are designed for your face and skin tone, and you approve the drawn design before we start. Our goal is a result people notice as "you look great", not "you had something done".
Most clients benefit from a perfecting session once the area has fully healed, at least six weeks after the first procedure. It lets us fine-tune color and fill any spots that healed lighter.
Brow, lip and eyeliner procedures range from $400 with our team artists to $1,700 with Nadia Afanaseva, depending on the service. The consultation is free, and new clients get 10% off their first visit.
Tell us during the consultation if you are pregnant or breastfeeding, take blood thinners or other medication, have a skin condition or a history of cold sores. In some cases we will recommend waiting or checking with your doctor first.
Still have a question? Ask Nadia's team directly.
FROM THE BLOG
Helpful Articles
Follow Us on Instagram
Stay updated with our latest works and behind-the-scenes moments
