Brows, lips & eyeliner that look like yours — only better. Nadia Afanaseva and her team design every shape and shade for your face, so you wake up ready every morning. No daily makeup, no smudging, no “tattooed” look.
Nadia Afanaseva
Founder & master artist
Experience the art of permanent makeup with our premium services
Swipe to see all 12 services →
Achieve natural-looking, hair-like strokes that enhance your brow shape. Perfect for those seeking ultra-realistic results with minimal maintenance.
A fast, precision-focused treatment perfect for quick brow enhancements. Ideal for refreshing specific areas like the tail, arch, or sparse zones in just one hour.
Enhance your lips with natural color and perfect contours. Achieve fuller, more defined lips that look beautiful from morning to night.
Create soft, powdered brows with a beautiful ombre effect. Perfect for those seeking a fuller, more defined brow appearance.
Define your eyes with subtle or dramatic permanent eyeliner. Wake up every day with perfectly lined eyes that enhance your natural beauty.
Transform your look instantly with expertly applied eyelash extensions. Each lash is carefully placed to add length, volume, and definition - giving your eyes a captivating, lifted appearance that lasts for weeks.
Advanced technique for creating incredibly fine, natural-looking hair strokes. Ideal for achieving the most realistic eyebrow appearance.
Safe and effective removal of unwanted permanent makeup. Professional correction for previous work or complete removal.
Restore confidence by blending scars seamlessly with your natural skin tone. Our advanced pigmentation techniques make scars less visible, helping you feel comfortable in your own skin.
Recreate the natural look of the areola and nipple with expert micropigmentation. Ideal for post-surgery clients seeking a realistic and beautiful result.
Minimize the appearance of stretch marks with specialized camouflage techniques. Achieve smoother, more even-toned skin and renewed self-assurance.
All-in-one Brow Lamination, custom Tint and precise Shaping for fuller, fluffier, perfectly defined brows tailored to your face. Results last up to 6–8 weeks.
Combine procedures and save up to $700.
Swipe to see both packages →
2 PROCEDURESNano Brows + Lip Blushing
Nano Brows + Lip Blushing
Perfectly shaped brows and naturally tinted lips — your effortless beauty routine starts here!
Enhance your natural features, save time on daily makeup, and enjoy a fresh, polished look every day.
EXCLUSIVE PACKAGE PRICING
3 PROCEDURESNano Brows + Lip Blushing + Eyeliner
Nano Brows + Lip Blushing + Eyeliner
Beautiful brows, naturally tinted lips, and effortlessly defined eyes — your complete beauty transformation!
Wake up looking polished, save time on your daily routine, and enjoy a naturally elegant look.
EXCLUSIVE PACKAGE PRICING
Book online on Vagaro and choose Affirm at checkout. Rates from 0% APR.
Rates from 0–36% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses.
Discover the artistry of permanent makeup through our stunning transformations
I had an amazing experience and couldn’t be happier with my nanoblading eyebrows! Nadia did an absolutely excellent work, the attention to detail, precision, and professionalism were outstanding. She took the time to understand exactly what I wanted and made sure I felt comfortable throughout the entire process. The results look so natural and beautifully shaped, and I am beyond satisfied with the work she did. My eyebrows have never looked better! I highly recommend her to anyone considering nanoblading. Truly amazing work! I’m so happy with the results!
I had an amazing experience and couldn’t be happier with my nanoblading eyebrows! Nadia did an absolutely excellent work, the attention to detail, precision, and professionalism were outstanding. She took the time to understand exactly what I wanted and made sure I felt comfortable throughout the entire process. The results look so natural and beautifully shaped, and I am beyond satisfied with the work she did. My eyebrows have never looked better! I highly recommend her to anyone considering nanoblading. Truly amazing work! I’m so happy with the results!
✨ I cannot recommend this studio enough! ✨ I’ve trusted them for multiple treatments—nanoblading (twice!) and lip blushing—and each time has been an incredible experience. SOULU has an amazing eye for detail and truly tailored my brows and lips to suit my features perfectly. The transformation has been so natural yet impactful, and I feel more confident every day because of their work. If you’re considering a treatment, let this be your sign—go for it. I’m forever grateful! 💕
Exceptional experience from start to finish! I came to Nadia with almost no eyebrows, and left with beautifully designed, full, and incredibly natural-looking brows. Her artistry, precision, and professionalism are truly outstanding. She took the time to create the perfect shape for my face, and the results are beyond anything I imagined. I receive so many compliments on my brows that look natural and beautiful!
Nadia is a true artist and extremely talented and meticulous in her craft! Had my eyebrows nano bladed two weeks ago to fill in and add to the sparse areas / define my brows It’s like I have brand new brows the hair strokes are SO precise it’s absolutely amazing- the color is matched perfectly- They are perfection !! Nadia is also a gem, she is a very genuine person and so nice and welcoming !
Watch real transformations and hear genuine experiences from our satisfied clients
Swipe for more videos →
No surprises: you know exactly what happens at every stage, from first visit to final result.
Swipe through the 4 steps →
Book now and receive:
Save on any permanent makeup procedure of your choice
Personal assessment and procedure planning with our expert
* Offer valid for new clients only. Terms and conditions apply.
15+
Years Experience
12+
Int'l Awards
Nadia founded Soulu after more than 15 years of perfecting permanent makeup. She has performed over 20,000 procedures and holds more than 30 international certificates.
Clients come to her for brows, lips and eyeliner that look natural up close. Every shape is designed for your face and approved by you before the procedure begins.
Nadia also trains new artists at Soulu Academy, including members of the Soulu team, so the same standards apply whoever you book with.
An internationally certified permanent makeup artist with over 30 certificates
Successfully transformed thousands of faces with natural-looking permanent makeup
Trains and certifies aspiring permanent makeup artists worldwide
Meet our team of internationally certified permanent makeup artists and our lash expert
Artist since 2019
Nadia's student, working since 2019. Clients love her steady hand, precise work and calm, warm manner.
Artist, 7 years in tattoo art
A tattoo artist for 7 years before permanent makeup, with a deep feel for color and skin. Every detail is intentional.
Artist, trained by Nadia
Trained for six months under Nadia's personal supervision. Careful, detail-driven work on brows, lips and eyeliner.
Lash artist, 6+ years
6+ years in eyelash extensions, from soft natural sets to fuller glamour looks, matched to the shape of your eyes.
Honest answers about pain, healing and how long results last.
We apply numbing cream before and during the procedure, so most clients describe a light pressure or scratching feeling rather than pain. You can ask for a break at any time.
Nanoblading, powder brows, lip blushing and eyeliner usually last 1–2 years. Your skin type, sun exposure and aftercare all play a part. A color refresh every 12–18 months keeps results looking fresh.
The surface usually heals within 1–2 weeks. Color can look darker at first, then lighter while it settles; the final result shows after 4–6 weeks. You receive step-by-step aftercare instructions after your appointment.
Yes. The shape and pigment are designed for your face and skin tone, and you approve the drawn design before we start. Our goal is a result people notice as "you look great", not "you had something done".
Most clients benefit from a perfecting session once the area has fully healed, at least six weeks after the first procedure. It lets us fine-tune color and fill any spots that healed lighter.
Brow, lip and eyeliner procedures range from $400 with our team artists to $1,700 with Nadia Afanaseva, depending on the service. The consultation is free, and new clients get 10% off their first visit.
Tell us during the consultation if you are pregnant or breastfeeding, take blood thinners or other medication, have a skin condition or a history of cold sores. In some cases we will recommend waiting or checking with your doctor first.
Still have a question? Ask Nadia's team directly.
FROM THE BLOG
Stay updated with our latest works and behind-the-scenes moments
