Beauty in harmony
with your heart

Inspiring women to be their authentic selves

For SOULU, charity is an important part of our work.
For SOULU, charity is an important part of our work.
For SOULU, charity is an important part of our work.
For SOULU, charity is an important part of our work.

We donate 20%

of every sale to support charitable and social projects.

This is a unique project – no other charitable project in the world makes such large-scale contributions on the ongoing basis

We are convinced that external beauty should facilitate internal beauty. By using our products, you enhance your natural beauty on the outside, while other women get a chance of healing on the inside with the help they receive from SOULU

Any woman experiencing psychological problems can apply to our project to receive free help. We create beauty and contribute to a good cause by supporting those souls in need

Redemption text

Redemption text

Our Products
Our Products
Our Products
Our Products

/Soulu eyebrow Tint

Create the perfect look for your eyebrows with our eyebrow tint AT HOME KIT

/Soulu Pigments

Discover SOULU pigments, our high-quality permanent makeup solution. Created with the latest trends and innovations in cosmetology AND permanent makeup, our pigments ensure color retention, safe application and perfect match with different skin types

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Earn up to 15% on Sales

Join the Soulu Ambassador Program

Embrace the opportunity to grow with SOULU, where your efforts are rewarded and your contributions are valued.

join us today
join us today

Become a part of the SOULU family and enjoy exclusive perks:

Access to Specialized Training Materials:Enhance your skills with our educational resources, crafted by the top leaders of beauty industry.

Invitations to Private Company Events: Get exclusive invitations to our closed-door events and be a part of the SOULU community.

Corporate Gifts: Receive unique souvenirs and merchandise as our appreciation for your dedication and hard work.

At SOULU, we’re committed to empowering women

That’s why we proudly host our Women’s Circle events every month — free of charge. These gatherings are designed to foster a supportive community where women can come together to share their experiences, learn from one another, and grow both personally and professionally. Each circle features a new theme aimed at enhancing self-awareness, developing skills, or tackling challenges that women face in today’s world.

SOULU CIRCLE is a safe space for women, where they will always be heard, appreciated, and supported on the path of being their authentic selves.

Event Name

Event Name

Event Name

Event Name

Event Name

Learn more

Meet nadia Afanasyeva

– a true trendsetter in the world of permanent makeup, whose influence extends not only across the United States but to every corner of the globe.
With over 12 years of experience in the industry, Nadia has mastered her craft to perfection, becoming a famous expert in the art of permanent makeup. Her dedication to this field is exceptional and her passion for helping others shines through in every procedure she performs.

Nowadays, besides of growing business, Nadia contributes majority of her time and energy to supporting women, charity and personal growth of herself and others. She believes, “without contribution to this world, the true growth is impossible”.

OurBlog
OurBlog
OurBlog
OurBlog
Permanent Make-Up: A Complete Guid

Permanent Make-Up: A Complete Guid

What is Permanent Make-Up? Permanent make-up (PMU), also known as cosmetic tattooing or micropigmentation, is a technique where pigments are implanted into the skin's dermal layer using needles. This method enhances facial features such as eyebrows, eyes, and lips,...

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SOULU BROW GEL

SOULU BROW GEL

The hottest beauty product of the season - brow gel with the lamination effect, that lasts all day and night and fixes up even the smallest, tiniest brow hair, thanks to a special SOULU brush! Every hair counts ❤️ This product is an absolute MUST HAVE in today’s...

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How to use SOULU EYEBROW TINT at home

How to use SOULU EYEBROW TINT at home

Transform your brows with SOULU Eyebrow Tint, a salon-quality formula designed for effortless home use. Achieve professional results without stepping out of your door, and enjoy a polished look that lasts up to 6 weeks. SOULU Eyebrow Tint is the...

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Soulu Ambassador Program: Embrace the Opportunity

Soulu Ambassador Program: Embrace the Opportunity

Unveiling the Path to Empowerment with Soulu Welcome to the Soulu Ambassador Program, a groundbreaking opportunity that not only promotes our products like Soulu Eyebrow Tint and Soulu Brow Pigments but also empowers you to grow, earn, and learn. As a part of the...

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SOUL = U. STORY BEHIND THE BRAND.

SOUL = U. STORY BEHIND THE BRAND.

The big launch of SOULU brand is set for January 2024 🎄❤️ Before the grand opening, I want you to know the story behind the brand. Well, in this case, it is more like a HISTORY - would be enough to right another book 📖 ) The idea of SOULU...

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