The big launch of SOULU brand is set for January 2024 🎄❤️
Before the grand opening, I want you to know the story behind the brand. Well, in this case, it is more like a HISTORY – would be enough to right another book 📖 )
The idea of SOULU brand came to me in 2020, during crazy COVID times, when the world was nothing but uncertain.
When we were all locked inside our homes, there was no way, obviously, I could see my clients, and amongst all the life and death problems, they also worried about their eyebrows.
Thinking of the ways to help with that, I made a video instruction on HOW to take care of brows and easily tint them at home. This video gain a huge response, which gave me an idea. WHAT IF💡
It’s important to know that I work with women for over 10 years now. I became to know them closely, began to understand their lives, problems, desires. And I realized something:
Although, women come to me for beauty, the external beauty is not all that matters. Inner peace and harmony – that’s what brings out our true beauty and authenticity.
This idea became the strong base of the SOULU brand: combination of beauty on the outside and within.
SOULU contributes 20% of all of its profit to charity that supports women sacred feminine authenticity.
I believe that external beauty should facilitate internal beauty. By using SOULU products, you enhance your natural beauty on the outside, while other women get a chance of healing on the inside with the help they receive from SOULU.
Back in 2020, I just finished writing my first book “THERE’S NO MAGIC BUTTON FOR SUCCESS”. I kind of laid out all of my past on those pages, so I felt like a clean slate, ready for new ideas, new projects and new energy.
And I have a confession to make: the idea of SOULSU brand didn’t come to me without involvement of Tony Robins. His UPW event in November of 2020 played a role in SOULU creation. You know how Tony is all about contribution, serving & helping the world? Well, he definitely steered my mind in this direction!
Than, one of the speakers at the event happened to be Jamie Kern Lima, founder of iT Cosmetics. She spoke about business, beauty and beauty products. She actually inspired me so much, that I made a decision and a promise to myself at that moment:
I am going to combine beauty industry & charity work, and make a brand out of it! Right there and then I knew something big was about to be born.